Have a break, have a ChillWhat…
By Eric Bun • Sep 9th, 2008 • Category: Marketing innovationLast week, a local Dutch political party proposed a small emendation to a policy plan “Youth and alcohol, 2008″. Nothing extraordinary, you probably think. However, this particular addition caused a tide of media attention uncommon for such a local plan. The party suggested to distribute chocolate bars to the nightlife in order to keep them [...]
