Shaking Up The Value Chain

Increase brand relevancy in the B2C marketplace

Posts Tagged ‘Co-creation’

Have a break, have a ChillWhat…

By Eric Bun • Sep 9th, 2008 • Category: Marketing innovation

Last week, a local Dutch political party proposed a small emendation to a policy plan “Youth and alcohol, 2008″. Nothing extraordinary, you probably think. However, this particular addition caused a tide of media attention uncommon for such a local plan. The party suggested to distribute chocolate bars to the nightlife in order to keep them [...]



Shaking Up the Aviation Industry

By Jaco Van Zijll Langhout • Aug 5th, 2008 • Category: Innovation, Value chain innovation

Packing your bags, coming home. Everything between those two moments is your journey, your travel experience. It could be a very different experience depending on your travel purpose and the accompanying mindset. But no matter the context, every trip is made possible by a chain of product and service companies, together shaping your total experience.
Tension [...]