Shaking Up The Value Chain

Increase brand relevancy in the B2C marketplace

Posts Tagged ‘automotive industry’

Shaking Up the Automotive industry

By Bun & Van Zijll Langhout • Aug 3rd, 2008 • Category: Innovation, Value chain innovation

More and more organisations are struggling with their position in the value chain. Devaluation and margin squeeze control daily operations instead of leveraging innovative power and developing new products and services. This especially holds true for the typical business-2-business market where organisation don’t have direct contact with the end consumer. Organisations that are able to [...]