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Archives for the ‘Marketing innovation’ Category

Have a break, have a ChillWhat…

By Eric Bun • Sep 9th, 2008 • Category: Marketing innovation

Last week, a local Dutch political party proposed a small emendation to a policy plan “Youth and alcohol, 2008″. Nothing extraordinary, you probably think. However, this particular addition caused a tide of media attention uncommon for such a local plan. The party suggested to distribute chocolate bars to the nightlife in order to keep them [...]



Boosting innovation by leveraging the value of communication means

By Eric Bun • Aug 13th, 2008 • Category: Marketing innovation

As a business innovation consultant, I more and more come in contact with new ideas, concepts or developments. Most of the times, the ideas are presented rather static without any voice over, animation or visualisation. This of course harms the impact you gather with your new ideas. That’s why I’m a strong evangalist of experimenting [...]