Shaking Up The Value Chain

When a word is used too many times a year and the context in which the word is used broadens in every article, it is very likely that the management community develops a sort of immunity. There are multiple examples of management terminology being coined as fast as falling out of favor.

Normally, I make an attempt to write articles in an optimistic and open way. (Okay, okay…with exception of my latest article about arranging a meeting in your next life.) However, in this article I would like to take up a rather gloomy position in order to foster the discussion about a new trend within the [...]