Packing your bags, coming home. Everything between those two moments is your journey, your travel experience. It could be a very different experience depending on your travel purpose and the accompanying mindset. But no matter the context, every trip is made possible by a chain of product and service companies, together shaping your total experience.
Tension [...]
More and more organisations are struggling with their position in the value chain. Devaluation and margin squeeze control daily operations instead of leveraging innovative power and developing new products and services. This especially holds true for the typical business-2-business market where organisation don’t have direct contact with the end consumer. Organisations that are able to [...]
Imagine the experience driving your car on a normal day. Your car brings you to anywhere in a safe and comfortable way. Which brand is accountable for this every day experience? Of course it is the car brand you would say. But consider all the supplier brands, developing and producing every single part that contributes to this total experience. They are invisible; you will not make the connection. The experience is accurately managed by the car brand in flashy ads and expensive commercials.
