Shaking Up The Value Chain

This week the first Shaking Up the Value Chain presentation and workshop have been organized as part of Capgemini’s Multi Channel Retailing evening sessions. The evening started with a presentation of the ‘Shaking Up’ concept and during the second half all participants joined one of the interactive break-outs. The challenging assignment consisted of three questions: pick an Industry familiar to the group, draw the value chain according the new Shaking Up the Value Chain modeling method and finally come up with a plan to optimize the position of the ‘sqeezed brand’.

Shaking Up the Value Chain helps you. Please be inspired by this method and our articles and workshops and get in contact via mail, LinkedIn, Twitter, Youtube or whatever you like.

More and more organisations are struggling with their position in the value chain. Devaluation and margin squeeze control daily operations instead of leveraging innovative power and developing new products and services. This especially holds true for the typical business-2-business market where organisation don’t have direct contact with the end consumer. Organisations that are able to [...]

Imagine the experience driving your car on a normal day. Your car brings you to anywhere in a safe and comfortable way. Which brand is accountable for this every day experience? Of course it is the car brand you would say. But consider all the supplier brands, developing and producing every single part that contributes to this total experience. They are invisible; you will not make the connection. The experience is accurately managed by the car brand in flashy ads and expensive commercials.