Shaking Up The Value Chain

Increase brand relevancy in the B2C marketplace

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Five inspiring Business Model Innovations in the Telecommunication Industry

By Eric Bun • Jan 17th, 2009 • Category: Business model innovation

Business Model Innovation, the most bare form of innovation by totally changing the business model of a company. Several Telco’s have changed their business model radically, some just recently, but why? Because the traditional telecom business models are facing some unprecedented challenges due to the globalisation and rapid development of the internet. Telco’s are not guaranteed of incoming revenues solely by setting up a network anymore. The need for radical changes in their business models has increased dramatically. Please get inspired with five really interesting business model innovations* in the telecom industry.



Have a break, have a ChillWhat…

By Eric Bun • Sep 9th, 2008 • Category: Marketing innovation

Last week, a local Dutch political party proposed a small emendation to a policy plan “Youth and alcohol, 2008″. Nothing extraordinary, you probably think. However, this particular addition caused a tide of media attention uncommon for such a local plan. The party suggested to distribute chocolate bars to the nightlife in order to keep them [...]



Boosting innovation by leveraging the value of communication means

By Eric Bun • Aug 13th, 2008 • Category: Marketing innovation

As a business innovation consultant, I more and more come in contact with new ideas, concepts or developments. Most of the times, the ideas are presented rather static without any voice over, animation or visualisation. This of course harms the impact you gather with your new ideas. That’s why I’m a strong evangalist of experimenting [...]



Why social innovation platforms are destined to fail within organisational boundaries?

By Eric Bun • Aug 3rd, 2008 • Category: Experience Co-creation

Normally, I make an attempt to write articles in an optimistic and open way. (Okay, okay…with exception of my latest article about arranging a meeting in your next life.) However, in this article I would like to take up a rather gloomy position in order to foster the discussion about a new trend within the [...]