About
Shaking Up The Value Chain is a business innovation method developed for companies which experience disadvantages caused by their unfavorable position in the value chain. Albeit the concept covers a broad innovation spectrum, three manageable steps are designed to reach the value chain ’sweet spot’ in a pragmatic way. Due to this method the brand will build on interactive end-consumer relationships, the brand relevancy will increase and the company will be able to escape the ‘margin squeeze’. In other words: shake up your value chain!
The approach is initiated & developed by Jaco van Zijll Langhout & Eric Bun.
About the authors:
Jaco van Zijll Langhout MSc (32) researched co-creation in a B2C environment and has extensive knowledge on the subject of eBusiness, business models and innovative marketing.
Eric Bun MSc (24) is graduated on the management of social networks within organizations and is specialized in eBusiness, business model concepting and implementation.
Both authors are Business Innovation Consultants at Capgemini Consulting, the Netherlands.
