Shaking Up The Value Chain

Utrecht - April 15 2009

This week the first Shaking Up the Value Chain presentation and workshop have been organized as part of Capgemini’s Multi Channel Retailing evening sessions. The evening started with a presentation of the ‘Shaking Up’ concept and during the second half all participants joined one of the interactive break-outs. The challenging assignment consisted of three questions: pick an Industry familiar to the group, draw the value chain according the new Shaking Up the Value Chain modeling method and finally come up with a plan to optimize the position of the ‘sqeezed brand’.

Good Shaking Up experience for all participants…

In the feedback round at the end of the evening the participants returned they liked the workshop because working with their own examples made the Shaking Up the Value Chain concept concrete and very clear. Because of the success of the evening this will certainly not be the last presentation and workshop, so keep track of the notifications on this website or leave a message so we can inform you about our upcoming activities.

…and you missed it, but it is not too late!

Missed this evening but interested in our unique Shaking Up Method®? Want to learn more about Margin Flow Modeling® or about the ‘Sleeping brand’, the ‘Brand Node’ and the ‘Margin Monopolist’? We are glad to elaborate with you or your company on your value chain position and our innovative three step approach to revaluate the brand. Feel free to leave us a message!