Shaking Up the Automotive industry
By Bun & Van Zijll Langhout • Aug 3rd, 2008 • Category: Innovation, Value chain innovationMore and more organisations are struggling with their position in the value chain. Devaluation and margin squeeze control daily operations instead of leveraging innovative power and developing new products and services. This especially holds true for the typical business-2-business market where organisation don’t have direct contact with the end consumer. Organisations that are able to establish direct contact with the end consumer in a sustainable way will be able to conquer and manage the sweet spot in the value chain on the long run. Well, enjoy the slideshow about shaking up the automotive industry (submitted for the best presentation award).
Bun & Van Zijll Langhout is the initiator of shaking up the value chain:
Jaco van Zijll Langhout MSc (32) researched co-creation in a B2C environment and has extensive knowledge on the subject of eBusiness, business models and innovative marketing.
Eric Bun MSc (25) is graduated on the management of social networks within organizations and is specialized in eBusiness, business model concepting and implementation.
Both authors are Business Innovation Consultants at Capgemini Consulting, the Netherlands.
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