Boosting innovation by leveraging the value of communication means
By Eric Bun • Aug 13th, 2008 • Category: Marketing innovationAs a business innovation consultant, I more and more come in contact with new ideas, concepts or developments. Most of the times, the ideas are presented rather static without any voice over, animation or visualisation. This of course harms the impact you gather with your new ideas. That’s why I’m a strong evangalist of experimenting with video as a catalyser for business innovation. In line with this I would like to show you a visualisation which I found on the web which stresses this message. Videos are able to make complex, conceptual ideas concrete and therefore enable the process of getting commitment.
Eric Bun is graduated on the management of social networks within organizations and is specialized in eBusiness, business model concepting and implementation.
He is co-initiator and developer of Shaking Up the Value Chain
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