Lead Story
Revaluing your position in the value chain
Imagine the experience driving your car on a normal day. Your car brings you to anywhere in a safe and comfortable way. Which brand is accountable for this every day experience? Of course it is the car brand you would say. But consider all the supplier brands, developing and producing every single part that contributes to this total experience. They are invisible; you will not make the connection. The experience is accurately managed by the car brand in flashy ads and expensive commercials.
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Business model innovation
Five inspiring Business Model Innovations in the Telecommunication Industry»
Business Model Innovation, the most bare form of innovation by totally changing the business model of a company. Several Telco’s have changed their business model radically, some just recently, but why? Because the traditional telecom business models are facing some unprecedented challenges due to the globalisation and rapid development of the internet. Telco’s are not guaranteed of incoming revenues solely by setting up a network anymore. The need for radical changes in their business models has increased dramatically. Please get inspired with five really interesting business model innovations* in the telecom industry.
Experience Co-creation
Co-creation beyond the hype»
When a word is used too many times a year and the context in which the word is used broadens in every article, it is very likely that the management community develops a sort of immunity. There are multiple examples of management terminology being coined as fast as falling out of favor.
Marketing innovation
Have a break, have a ChillWhat…»
Last week, a local Dutch political party proposed a small emendation to a policy plan “Youth and alcohol, 2008″. Nothing extraordinary, you probably think. However, this particular addition caused a tide of media attention uncommon for such a local plan. The party suggested to distribute chocolate bars to the nightlife in order to keep them [...]
